Alyssa Mercante
Called for a mass reporting campaign to demonize Toasty, and she has reportedly succeeded.
3/28/2025
Alyssa Mercante, a former senior editor at Kotaku, streamer, and journalist who writes for Rolling Stone, has frequently clashed with various online content creators and game developers in her pursuit of fame and recognition.
On March 27, 2025, Toasty alleged that her YouTube channel, "Toastywiththemosty69," was demonetized due to an allegedly coordinated mass reporting campaign led by Mercante and her followers. According to Toasty, YouTube allegedly cited "sexually satisfying content" as the reason for the demonetization, a claim she disputes, alleging instead that it stemmed from Mercante’s efforts to silence her. Mercante has previosly attacked Toasty while she was streaming with veiled threats.
Evidence Presented
Toasty shared her case on X, providing several pieces of evidence to support her allegations:
Community and Platform Reactions
The online community's response has been sharply divided. Toasty’s post on X gained significant attention, accumulating 76,308 views and 792 likes. Supporters like @SmashJT criticized YouTube (@TeamYouTube) for what they called a failure in its automated moderation process, describing the incident as a "coordinated takedown attack." Meanwhile, others such as @WillOfTheFans urged Toasty to consider legal action against Mercante. In response, Toasty hinted at possible legal action by stating, "I’m about to."
On the other side, some users allegedly backed Mercante, arguing that Toasty’s content allegedly crossed ethical boundaries, particularly in light of her allegations of offensive behavior. This split mirrors broader debates in the gaming and content creation spheres about the balance between free expression and the need to curb harmful content.
YouTube’s alleged decision to demonetize Toasty’s channel for "sexually satisfying content" has raised eyebrows, as this justification seems allegedly misaligned with any content Toasty has produced. The disconnect suggests potential flaws or misclassifications in YouTube’s moderation system, which allegedly relies on a mix of automation and human review.
This incident underscores several critical issues:
The clash between Alyssa Mercante and many online personalities including Toasty encapsulates ongoing struggles over free speech, content moderation, and ethical conduct in online spaces. As the gaming community watches closely, this incident may prompt broader discussions about the responsibilities of platforms like YouTube and the alleged limits of influence wielded by individuals like Mercante. Whether it escalates into a legal battle or fades into the noise of the internet, its implications for creators and moderators alike are undeniable.
On March 27, 2025, Toasty alleged that her YouTube channel, "Toastywiththemosty69," was demonetized due to an allegedly coordinated mass reporting campaign led by Mercante and her followers. According to Toasty, YouTube allegedly cited "sexually satisfying content" as the reason for the demonetization, a claim she disputes, alleging instead that it stemmed from Mercante’s efforts to silence her. Mercante has previosly attacked Toasty while she was streaming with veiled threats.
Evidence Presented
Toasty shared her case on X, providing several pieces of evidence to support her allegations:
- A YouTube notice allegedly confirming her channel’s ineligibility for monetization due to policy violations.
- Channel analytics allegedly showing 7.6K views and 1.7K watch hours over the past 28 days, with recent videos like "Chill stream! Copyright" (245 views) and "Ubisoft Shills ATTACK GAMERS, AI..." (403 views).
- A screenshot of a video titled "HARRY SISSON a playboy?! ALYSSA MERCANTE admits getting an abortion!" which allegedly included commentary about Mercante.
- Screenshots of Mercante’s X posts where she allegedly admitted to reporting Toasty’s channel for offensive content, including allegedly derogatory remarks about transgender and queer individuals, and allegedly labeled her a "murderer" spreading lies.
Community and Platform Reactions
The online community's response has been sharply divided. Toasty’s post on X gained significant attention, accumulating 76,308 views and 792 likes. Supporters like @SmashJT criticized YouTube (@TeamYouTube) for what they called a failure in its automated moderation process, describing the incident as a "coordinated takedown attack." Meanwhile, others such as @WillOfTheFans urged Toasty to consider legal action against Mercante. In response, Toasty hinted at possible legal action by stating, "I’m about to."
On the other side, some users allegedly backed Mercante, arguing that Toasty’s content allegedly crossed ethical boundaries, particularly in light of her allegations of offensive behavior. This split mirrors broader debates in the gaming and content creation spheres about the balance between free expression and the need to curb harmful content.
YouTube’s alleged decision to demonetize Toasty’s channel for "sexually satisfying content" has raised eyebrows, as this justification seems allegedly misaligned with any content Toasty has produced. The disconnect suggests potential flaws or misclassifications in YouTube’s moderation system, which allegedly relies on a mix of automation and human review.
This incident underscores several critical issues:
- Content Moderation Challenges: YouTube’s moderation process, allegedly blending automated tools and human oversight, appears prone to errors, especially under the alleged pressure of mass reporting. The alleged mismatch between the demonetization reason and Mercante’s complaints highlights the difficulty of accurately categorizing violations in nuanced disputes.
- Ethics of Mass Reporting: Toasty’s allegation of a coordinated campaign by Mercante and her followers raises questions about the morality of allegedly leveraging platform reporting tools to target critics. If substantiated, such actions could allegedly be interpreted as an abuse of power aimed at stifling dissent, with serious consequences for creators’ livelihoods.
- Impact on Creators: For Toasty, who allegedly depends on YouTube revenue, demonetization allegedly represents a direct financial hit loosing $1500 in donations to her. This case illustrates the vulnerability of content creators to both platform policies and allegedly external campaigns, emphasizing the precarious nature of their profession.
- Legal and Cultural Fallout: Toasty’s threat of legal action points to escalating tensions within the digital community. The outcome could set precedents for accountability and influence power dynamics between creators, journalists, and platforms moving forward.
The clash between Alyssa Mercante and many online personalities including Toasty encapsulates ongoing struggles over free speech, content moderation, and ethical conduct in online spaces. As the gaming community watches closely, this incident may prompt broader discussions about the responsibilities of platforms like YouTube and the alleged limits of influence wielded by individuals like Mercante. Whether it escalates into a legal battle or fades into the noise of the internet, its implications for creators and moderators alike are undeniable.
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List of people I know Alyssa has said nasty shit about but she is the victim.
dontexpectareply@gamergate2.org
- Endymion (@EndymionYT): Content creator, reportedly attacked
- Toasty (@ToastyMosty6969): Content creator, claims demonetization due to mass reporting (as stated in Toasty's X post).
- Melonie Mac (@MelonieMac): Content creator, challenged to a fight, with plans for a hit piece (Alyssa Mercante appears to challenge Melonie Mac to a fist fight).
- Hypnotic (@RealHypnotic1): Content creator, facing legal threats and stream interruptions (Alyssa Mercante exposed herself while crashing Hypnotic's stream).
- BlabberingCollector (@BlabberingC): Content creator, criticized for an actor role (as mentioned in Alyssa Mercante's post on X).
- Stuttering Craig (@StutteringCraig): Content creator, publicly mocked and attacked (Alyssa Mercante was destroyed after lying about Stuttering Craig).
- Mark Kern (@Grummz): Game developer, calls for mass reporting (Kotaku senior editor Alyssa Mercante calls for mass reporting).
- Madam Savvy (@MadamSavvy): Content creator, Alyssa lashed out on X, aMade accusation of Savvys hand drawings of being made by AI (Alyssa Mercante lashes out at Grummz and Madam Savvy).
- Asmongold (@Asmongold): Content creator, legal actions discussed (r/Asmongold on Reddit: Alyssa Mercante reveals legal actions).
- Marek Tyminski (@tyminski_marek): Game developer, discussions on gender issues; attacked him over players vote to keep RPG video game character genders.
- Kiwi Farms (@KiwiFarmsDotNet): Website, faced legal threats Alyssa claims she was Doxxed. (lawyer representing Kotaku senior editor Alyssa Mercante threatens Kiwi Farms).
- Vara Dark (@Vara_Dark): Content creator, challenged to a fight; direct messages exposed (Alyssa Mercante targets Vara Dark).
- Tomas Mahler (@thomasmahler): Game developer, publicly humiliated (Alyssa Mercante tried to publicly humiliate him the Moon Studios director).
- Cult Classic Cage: Content creator, Mocking her posts.
- Nehre (@nuhre_): Content creator, scrutinized her clothing.
- 8-Bit Eric (@8biteric): Content creator, videos removed (Alyssa Mercante has removed two of my videos!).
- Elon Musk (@elonmusk): Public figure, described as a misogynist in X posts makes comments about his genitals. (Kotaku senior editor Alyssa Mercante calls for mass reporting).
- Gina Carano (@ginacarano): Public figure, Mocking her loosing her job on Mandalorian and being replaced by a lesbian.
- J.K. Rowling (@jk_rowling): Public figure, multiple attacks on her views of men in women's spaces.
- Smash JT (@SmashJT): Content creator, legal actions mentioned, involved in lawsuits (Alyssa Mercante sues Smash JT).
- Smash JT's Wife: Individual, Contacted on face book in an attempt to make trouble in their marriage.
- KabrutusRambo (@kabrutusrambo): Content creator, targeted for cancellation and mentioned in X posts (Kotaku senior editor Alyssa Mercante calls for mass reporting).
- MasteroftheTDS (@masteroftheTDS): Content creator, Alyssa Mercante has attacked MasteroftheTDS's about various topics, often without directly naming him.
dontexpectareply@gamergate2.org
