Alyssa Mercante
Update 1/8/2025
Below is a visual article I created called:
The ongoing saga of Alyssa Mercante
The ongoing saga of Alyssa Mercante
Alyssa Mercante Sues!
The following is an interesting article on X by Czardd
The Decline of Gaming Journalism: A Case Study in Alyssa Mercante
The Decline of Gaming Journalism: A Case Study in Alyssa Mercante
— Czardd (@LastingCzardd) November 25, 2024
Page Under never ending Construction, This will be a living webpage as there is a mega shit ton of evidence to dig up about people who hate their jobs and the customers they are meant to serve... check back often
Alyssa Mercante, a senior editor at Kotaku.
Alyssa Mercante's writing style has been perceived by some readers and critics as having elements of pretension and haughtiness. She often uses assertive tone that can come across as superior and condescending to some readers. Her choice of words and the way she frames her arguments might be seen as deliberately complex or highbrow. None of these issues would be an issue until you connect that part of her to the online presence.
Alyssa Mercante has been involved in several online controversies that have caught the attention of the gaming community:
Mercante wrote a story defending Sweet Baby Inc., a narrative development company, trying to explain that they are not solely responsible for the character and story elements in games as some gamers believe. Her article, "Sweet Baby Inc. Doesn’t Do What Some Gamers Think It Does" aimed to clarify what Sweet Baby Inc. actually does. This came at a time when employees at Sweet Baby Inc. were actively trying to cancel Kabrutus and the SBI detected curator group that kicked off Gamergate 2. Alyssa was claiming that critics did not understand and are misrepresenting SBI's role was and they where not forcing diversity into gaming narratives. But it was too late, the mask slipped and everyone knew what was under it.
Alyssa Mercante was accused by Crytiv CEO Alex Kushelkov of misrepresenting his comments about gamers in an article. Mercante's approach to this situation, including her public statements and interactions on social media, drew criticism and led to a public dispute about journalism ethics and the portrayal of game developers' intentions.
Mercante's approach to the cultural discourse within gaming has often been described as contentious. Some users and commentators speculate that her tactics could be seen as engagement farming and even a tactic to bait her critics, "click bait". It seems pretty clear to me that this strategy might be interpreted as an attempt to gain visibility and spotlight issues she cares about, possibly even an attempt to grift through controversial means. Some lawyers would say that the attempt slick little tricks like not saying who she is talking about when everyone just knows.. does not work in a court. Why? Because everyone knows who you are talking about.
There's a divide in how her behavior is perceived. While some see her actions as standing up for diversity and against harassment, others view her responses as aggressive or passive-aggressive. This includes calling out people she disagrees with to contacting peoples family members.
While some of her actions might be intended to advocate for change or defend against personal attacks, the method and tone can lead to interpretations of aggression or harassment, fueling further controversy rather than resolving it.
Alyssa Mecante online attacks and targeted harassment.
Alyssa Mercante's writing style has been perceived by some readers and critics as having elements of pretension and haughtiness. She often uses assertive tone that can come across as superior and condescending to some readers. Her choice of words and the way she frames her arguments might be seen as deliberately complex or highbrow. None of these issues would be an issue until you connect that part of her to the online presence.
Alyssa Mercante has been involved in several online controversies that have caught the attention of the gaming community:
- Sweet Baby Inc. defending article and lashing out at gamers.
Mercante wrote a story defending Sweet Baby Inc., a narrative development company, trying to explain that they are not solely responsible for the character and story elements in games as some gamers believe. Her article, "Sweet Baby Inc. Doesn’t Do What Some Gamers Think It Does" aimed to clarify what Sweet Baby Inc. actually does. This came at a time when employees at Sweet Baby Inc. were actively trying to cancel Kabrutus and the SBI detected curator group that kicked off Gamergate 2. Alyssa was claiming that critics did not understand and are misrepresenting SBI's role was and they where not forcing diversity into gaming narratives. But it was too late, the mask slipped and everyone knew what was under it.
- Farm Folks' CEO Comments
Alyssa Mercante was accused by Crytiv CEO Alex Kushelkov of misrepresenting his comments about gamers in an article. Mercante's approach to this situation, including her public statements and interactions on social media, drew criticism and led to a public dispute about journalism ethics and the portrayal of game developers' intentions.
- Gamergate and journalistic integrity.
Mercante's approach to the cultural discourse within gaming has often been described as contentious. Some users and commentators speculate that her tactics could be seen as engagement farming and even a tactic to bait her critics, "click bait". It seems pretty clear to me that this strategy might be interpreted as an attempt to gain visibility and spotlight issues she cares about, possibly even an attempt to grift through controversial means. Some lawyers would say that the attempt slick little tricks like not saying who she is talking about when everyone just knows.. does not work in a court. Why? Because everyone knows who you are talking about.
There's a divide in how her behavior is perceived. While some see her actions as standing up for diversity and against harassment, others view her responses as aggressive or passive-aggressive. This includes calling out people she disagrees with to contacting peoples family members.
While some of her actions might be intended to advocate for change or defend against personal attacks, the method and tone can lead to interpretations of aggression or harassment, fueling further controversy rather than resolving it.
Alyssa Mecante online attacks and targeted harassment.
Challanging ... EVERYONE!
Come fight me Physically Bitch.
Come fight me Physically Bitch.
Alyssa Mercante sparked controversy by issuing a public challenge to fight anyone who dared to accept. The challenge, which included the phrase “Come fight me. Physically. Bitch,” was met with skepticism and ridicule.
Several individuals including Mara Jade, Epic Mike and others accepted, Most Notable was Vara Dark. After Vara accepted the challenge Keemstar, a prominent internet personality, attempted to facilitate a match between Alyssa Mercante and Vara Dark through his company Happy Punch Promotions. Alyssa Mercante only offered excuses and the refusal to fight.
The challenge was widely criticized, with many accusing Alyssa Mercante of being a hypocrite and lacking the courage to back up her words. Her refusal to follow through on the challenge led to accusations of “hollow bravado” and “tough talk behind a block” Alyssa Mercante’s “Come Fight Me” challenge ultimately backfired, with her refusal to follow through on her words leading to widespread criticism and ridicule.
It was shortly after this that she started issuing Legal Threats.
Several individuals including Mara Jade, Epic Mike and others accepted, Most Notable was Vara Dark. After Vara accepted the challenge Keemstar, a prominent internet personality, attempted to facilitate a match between Alyssa Mercante and Vara Dark through his company Happy Punch Promotions. Alyssa Mercante only offered excuses and the refusal to fight.
The challenge was widely criticized, with many accusing Alyssa Mercante of being a hypocrite and lacking the courage to back up her words. Her refusal to follow through on the challenge led to accusations of “hollow bravado” and “tough talk behind a block” Alyssa Mercante’s “Come Fight Me” challenge ultimately backfired, with her refusal to follow through on her words leading to widespread criticism and ridicule.
It was shortly after this that she started issuing Legal Threats.
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The un-hinged and targeted harassment attacks.
And
This means Lawfair!
And
This means Lawfair!
Alyssa acting as if she would never harass people.... then an old post of her bragging about harassing people off social media.
Targeting Melonie Mac
Alyssa Mercante posted on Twitter/X and all but stated plainly that she was targeting Melonie for a negative article and asked anyone with connections (Incriminating info) to contact her.
Alyssa Mercante was also rumored of stating she wants to physically fight Melonie.
This happened shortly after Kotaku management was trying to get the writers back to actually playing and reviewing Video Games with demands
*Note: Imaging having a job to play games and write about it, and your management has to get on you for not doing your job...
Alyssa Mercante posted on Twitter/X and all but stated plainly that she was targeting Melonie for a negative article and asked anyone with connections (Incriminating info) to contact her.
Alyssa Mercante was also rumored of stating she wants to physically fight Melonie.
This happened shortly after Kotaku management was trying to get the writers back to actually playing and reviewing Video Games with demands
*Note: Imaging having a job to play games and write about it, and your management has to get on you for not doing your job...
11/06/2024 Threatening Melonie Mac Physically from behind a block.
Targeting Hypnotic
Alyssa Mercante entered a live stream hosted by Hypnotic a person she claims to NEVER watch and she engaged with the chat and bragged about raising $20,000 for trans individuals through her streaming efforts. No one in the chat cared that she was doing charity work and contrary to popular belief, gamers generally do not care about if someone is gay or trans. There are literally people that watch his streams who claim they are. Hynpnotic followers are called the Bigot army because Journalists call them gamers bigots'. As with all gamer lore.. we will own that shit talk.
As a result of her brag, after Hypotics stream came to a conclusion he raided her stream, and that promptly caused her to freak out and ... well
"TRIGGER"
...
"HARRASSMENT"
and she locked everything down. Kind of dumb really, people will donate if they think the cause is just. Ohh well she missed an opportunity to build a bridge and chose to build a dam.
It was not till Smash JT did research that it was uncovered that the charity may not be that charitable.
Alyssa Mercante Accidentally Exposes Charity SCAM
Alyssa Mercante entered a live stream hosted by Hypnotic a person she claims to NEVER watch and she engaged with the chat and bragged about raising $20,000 for trans individuals through her streaming efforts. No one in the chat cared that she was doing charity work and contrary to popular belief, gamers generally do not care about if someone is gay or trans. There are literally people that watch his streams who claim they are. Hynpnotic followers are called the Bigot army because Journalists call them gamers bigots'. As with all gamer lore.. we will own that shit talk.
As a result of her brag, after Hypotics stream came to a conclusion he raided her stream, and that promptly caused her to freak out and ... well
"TRIGGER"
...
"HARRASSMENT"
and she locked everything down. Kind of dumb really, people will donate if they think the cause is just. Ohh well she missed an opportunity to build a bridge and chose to build a dam.
It was not till Smash JT did research that it was uncovered that the charity may not be that charitable.
Alyssa Mercante Accidentally Exposes Charity SCAM
10/21/2024
The real problem with the gaming industry today is that it's split between gamers and people who outright despise them. Ironically, many of these gamer-haters are embedded in the industry, spending their time figuring out how to antagonize the very community they’re supposed to serve. Some companies have even built entire business models around this and called it DEI when its really DE and FU-gamers.
Recently, a small, diverse group of players held a panel and made a harmless joke about a developer. But, of course, self-righteous, pasty white virtue signalers swooped in, calling the all of them racists.
They're the real toxic ones, feigning outrage on behalf of others just to boost their own sense of moral superiority, all because they can't stand their own skin color.
The real problem with the gaming industry today is that it's split between gamers and people who outright despise them. Ironically, many of these gamer-haters are embedded in the industry, spending their time figuring out how to antagonize the very community they’re supposed to serve. Some companies have even built entire business models around this and called it DEI when its really DE and FU-gamers.
Recently, a small, diverse group of players held a panel and made a harmless joke about a developer. But, of course, self-righteous, pasty white virtue signalers swooped in, calling the all of them racists.
They're the real toxic ones, feigning outrage on behalf of others just to boost their own sense of moral superiority, all because they can't stand their own skin color.
Targeting Smash JT
For this story, It is best to hear it from the man himself. But to sum up the crazy quickly..
This story started, over a re-tweet that quickly turned into a full blown harassment campaign by Alyssa and her followers. Many of them acting as if they are retarded seals clapping for her at every step. I do not see it ending well for her if she takes the step to end up in court. It will not play out well for Alyssa. The evidence against her is EVERYWHERE and is documented in MANY places other than her posts. Her fans are no friends as they cheer her on and try to persuade her into running into the biggest mistake of her life.
SmashJT.com
and
Smash JT Alyssa Articles
For this story, It is best to hear it from the man himself. But to sum up the crazy quickly..
This story started, over a re-tweet that quickly turned into a full blown harassment campaign by Alyssa and her followers. Many of them acting as if they are retarded seals clapping for her at every step. I do not see it ending well for her if she takes the step to end up in court. It will not play out well for Alyssa. The evidence against her is EVERYWHERE and is documented in MANY places other than her posts. Her fans are no friends as they cheer her on and try to persuade her into running into the biggest mistake of her life.
SmashJT.com
and
Smash JT Alyssa Articles
Targeting Kiwi Farms
She has threatened to sue Kiwi Farms after becoming a subject of discussion and what she perceived as harassment on the platform. Sending a Cease and Desist This move was seen by some as an attempt to silence criticism or unwanted attention through legal means.
Their thread is here
Alyssa Mercante: "Your Client’s Threat ... "
and here
Alyssa Mercante / beerandfeminism
She has threatened to sue Kiwi Farms after becoming a subject of discussion and what she perceived as harassment on the platform. Sending a Cease and Desist This move was seen by some as an attempt to silence criticism or unwanted attention through legal means.
Their thread is here
Alyssa Mercante: "Your Client’s Threat ... "
and here
Alyssa Mercante / beerandfeminism
Targeting Vara Dark
Alyssa Mercante has also reportedly sent Vara Dark a subtle threat, warning her against further mention of her name, while also expressing the pure delusion of her role in Vara Dark's success.
Alyssa Mercante has also reportedly sent Vara Dark a subtle threat, warning her against further mention of her name, while also expressing the pure delusion of her role in Vara Dark's success.
Attacking Tomas Mahler. The director of both Ori games.
She knows nothing about this person, but attacks him none the less. Just shows how twisted her mental state appears to be.
She knows nothing about this person, but attacks him none the less. Just shows how twisted her mental state appears to be.
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Thomas Mahler
Hey Alyssa,
You're apparently a journalist from Kotaku - So I'm guessing you haven't worked in actual game development yet.
Let me try to explain the thing you posted about, which I'm guessing was from that hitpiece from a few years back.
Yes, I'm guilty of what's stated in that image. And that's okay, because this is the normal creative process.
We brought lots of veterans into Moon because generally great people want to get the opportunity to work on great projects and that's our goal at Moon: We always set out to create the kinda games we'd love to play ourselves, that fill some hole in the market because for some reason these holes haven't been filled yet. And so we're all incredibly passionate about what we do.
With great talent comes lots of enthusiasm and passion, which absolutely leads to arguments because ultimately everyone is working hard on getting their vision into the game. But also, everyone at Moon understands that we're working together as a team - so the point of these arguments is then to try to convince each other why this or that solution would be the best thing for the game we're making - and the best solution ought to win!
Most of the times the beauty behind these arguments is that everybody gets a chance to contribute and more often than not the actual solution will be one that ultimately everybody contributed to because we're dealing with very complex issues all the time and complex problems often also need complex solutions.
It is often a chaotic process, but it's controlled chaos.
And yes, absolutely every now and then I have to put my foot down and set the direction... because I'm the game director and ultimately it's my responsibility to ensure that everyone knows where things are heading and that decisions get made.
And yes, it has also happened that I agreed to a certain decision, playtested some more and changed the direction after - Again, to me this is a normal part of the process since things get clearer and clearer the more stuff gets implemented and the more we play and test.
To me, all this is just how creative work happens. It can be painful, but my job - like any good director - is to understand what's going on and make sure the right decisions get made, even if some work might get rendered useless in the process. See here, even Miyamoto is guilty of that:
https://zeldadungeon.net/wiki/Upending_the_Tea_Table
A few years back we hired some folks that didn't really fit our culture, so we had to part ways with them and then this article happened. Wasn't a great feeling to see some ex-Moon folks talk badly behind our backs, but ultimately it just made it clear that these folks shouldn't have worked at Moon in the first place and I hope they're happier now wherever they landed.
I don't know why you're out here cursing out game developers and what your whole deal is, but I hope that gave you some insight into the creative process and it's messiness (and beauty).
I hope you have a nice day,
Yours,
Dickhead
5:03 PM · Oct 9, 2024 · 41.4K Views
Hey Alyssa,
You're apparently a journalist from Kotaku - So I'm guessing you haven't worked in actual game development yet.
Let me try to explain the thing you posted about, which I'm guessing was from that hitpiece from a few years back.
Yes, I'm guilty of what's stated in that image. And that's okay, because this is the normal creative process.
We brought lots of veterans into Moon because generally great people want to get the opportunity to work on great projects and that's our goal at Moon: We always set out to create the kinda games we'd love to play ourselves, that fill some hole in the market because for some reason these holes haven't been filled yet. And so we're all incredibly passionate about what we do.
With great talent comes lots of enthusiasm and passion, which absolutely leads to arguments because ultimately everyone is working hard on getting their vision into the game. But also, everyone at Moon understands that we're working together as a team - so the point of these arguments is then to try to convince each other why this or that solution would be the best thing for the game we're making - and the best solution ought to win!
Most of the times the beauty behind these arguments is that everybody gets a chance to contribute and more often than not the actual solution will be one that ultimately everybody contributed to because we're dealing with very complex issues all the time and complex problems often also need complex solutions.
It is often a chaotic process, but it's controlled chaos.
And yes, absolutely every now and then I have to put my foot down and set the direction... because I'm the game director and ultimately it's my responsibility to ensure that everyone knows where things are heading and that decisions get made.
And yes, it has also happened that I agreed to a certain decision, playtested some more and changed the direction after - Again, to me this is a normal part of the process since things get clearer and clearer the more stuff gets implemented and the more we play and test.
To me, all this is just how creative work happens. It can be painful, but my job - like any good director - is to understand what's going on and make sure the right decisions get made, even if some work might get rendered useless in the process. See here, even Miyamoto is guilty of that:
https://zeldadungeon.net/wiki/Upending_the_Tea_Table
A few years back we hired some folks that didn't really fit our culture, so we had to part ways with them and then this article happened. Wasn't a great feeling to see some ex-Moon folks talk badly behind our backs, but ultimately it just made it clear that these folks shouldn't have worked at Moon in the first place and I hope they're happier now wherever they landed.
I don't know why you're out here cursing out game developers and what your whole deal is, but I hope that gave you some insight into the creative process and it's messiness (and beauty).
I hope you have a nice day,
Yours,
Dickhead
5:03 PM · Oct 9, 2024 · 41.4K Views
After being completely destroyed with grace Alyssa turns to white knighting and playing victim all at the same time.
If it is not the result of YOU calling someone you do not know a dickhead and people calling you out for YOUR behavior.
If it is not the result of YOU calling someone you do not know a dickhead and people calling you out for YOUR behavior.
More "I am a victim in all this and all I tried to do is...."
You called a man a dickhead for talking to someone online.
Maybe YOU are the problem and I really hope it bites you in the ass and you get black listed. You do not deserve to be in the same room as the man you attacked for no reason.
Your lies is why I use your own posts.
You called a man a dickhead for talking to someone online.
Maybe YOU are the problem and I really hope it bites you in the ass and you get black listed. You do not deserve to be in the same room as the man you attacked for no reason.
Your lies is why I use your own posts.
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Alyssa Not being an activist
Targeting Cult Classic Cage
Cult Classic Cage was having a conversation on Twitter/X and Alyssa who claims to hate not watch anything's this side does had to chime in with an attack on someone she never interacted with, ever.
Alyssa grifting. She thinks she is being slick by omitting names but that game does not play out in the actual court systems. Ask any "reputable" lawyer. Alyssa talks about rage baiters when all she does is rage bait.
Cult Classic Cage was having a conversation on Twitter/X and Alyssa who claims to hate not watch anything's this side does had to chime in with an attack on someone she never interacted with, ever.
Alyssa grifting. She thinks she is being slick by omitting names but that game does not play out in the actual court systems. Ask any "reputable" lawyer. Alyssa talks about rage baiters when all she does is rage bait.
Targeting Grummz
This one is not built out yet.
This one is not built out yet.
10/2024
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Targeting Asmongold
10/14/2024
10/14/2024
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On 10/15/2024, it looks like Alyssa went after Asmongold, and he might have responded. I wouldn't know since I've never bothered watching him. Now she's playing the victim, crying harassment—again.
Alyssa, You attacked someone you don’t even know. Why? Because you can’t stand people who don't think like you, and you hate-watch them. This person has only 3 million followers, but somehow, you're surprised you're getting backlash? It's your own fault. She must think freedom of speech only matters when it's hers. 
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Alyssa targeting Stuttering Craig
from Side Scrollers.
10/17/2024
from Side Scrollers.
10/17/2024
Alyssa Attacks Nehre because... clothes?
12/3/2024
And of course then she blocked her. Alyssa is a coward shit starter.
12/3/2024
And of course then she blocked her. Alyssa is a coward shit starter.
I never interact with her directly—I've even blocked her. So, if she sees one of my memes, it’s either been shared with her, she's using an alt account or she is looking past the block since X allows that now.. But I'll meme anything, and apparently, one of them caught her attention.
I guess she did not like the meme or maybe upset that Smash JT shared it.
Lady...
Propaganda-driven articles and books target those who crave validation for their ingrained beliefs, perpetuating a cycle of reassurance. This creates an echo chamber, where constant exposure to hate leads to seeing hate everywhere. The same kind of programming that drives individuals to become suicide bombers also fosters closed-mindedness, causing people to view everyone else as the enemy.
If you think you're on the right side of history but are driven by hate, you're almost certainly not, and all you do is hate.
Lady...
Propaganda-driven articles and books target those who crave validation for their ingrained beliefs, perpetuating a cycle of reassurance. This creates an echo chamber, where constant exposure to hate leads to seeing hate everywhere. The same kind of programming that drives individuals to become suicide bombers also fosters closed-mindedness, causing people to view everyone else as the enemy.
If you think you're on the right side of history but are driven by hate, you're almost certainly not, and all you do is hate.
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She actively searches to be harassed. |
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Alyssa seeking attention for a terrorist sympathizer.
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8bitEric
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On 11/25/2024 Eric had a bit of a drunk stream where he spoke about her and she had a meltdown about strangers sexualizing her, not only threatening legal action but physical violence. She posts naked and reveling pictures of her self frequently.
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